The Benefits of Personal Training for the CEO

Date: March 5, 2013 Author: theceohealthcoach Categories: Corporate Wellness | Fitness

I meet a lot of CEOs during my travels, and they often ask me whether personal training makes sense for them.

Many people ask me specialized training for sprinting, because I have worked with sprinters, and with Olympic Champion sprinter and hurdler Mark McKoy about whether or not they could benefit from it.  This is actually the inspiration for this week’s post.  We are going to discuss personal training, or as it is also known as, fitness coaching.

So why should anyone consider hiring a personal trainer?

The answer to this question comes down to self-awareness.  Deep down, you know yourself.  If you know yourself to be a self-motivated and disciplined person, chances are you do not need a personal trainer.  Or if you do, you only need them to help you set your goals and show you what to do right, and then you are off to the races.  You know you can count on yourself to achieve your goals once you have the right knowledge and tools.

But if you’re like most of us, you may need some on-going help.    A personal trainer is like a coach, and anyone can benefit from having a great coach.  Remember, Mark McKoy and 3 time Guinness World record Holder Theresa Dugwell, as great as their athletic prowess was, still needed a coach to help them achieve their goals.  In fact they had many coaches, for their sport, for nutrition, for injury rehab, etc. A good coach can not only teach you, but monitor your progress and motivate you to go beyond who you think you are and how far you think you really can go.  

This is not only true in fitness and athletics, but everywhere in life, which is one of the reasons that coaching as a profession is exploding, as more and more people seek coaching in all areas: life, business, relationships, dating, sports, and fitness.   And people are benefiting from it, because they grow and transcend themselves as a result of someone who believes in them more than they believe in themselves

Sometimes a fitness coach’s job is to train you in then gym, because that’s what you need: someone to make sure you show up for your workouts, who will push you hard while you are working out.  Sometimes, all you need is someone to be accountable to.  Once you know what you are doing, you just need someone to check in with, because that will ensure that when you don’t feel like it, you still do your workout, because you don’t want to face explaining why you didn’t to your coach, who you know won’t buy your excuses.

The bottom line is that you need an accountability structure, and personal training / fitness coaching can help you create one that will work. Take it from me, Mark and Theresa: “We have always had coaches, and we believe in coaching. Personal training is a very powerful and effective form of coaching, and we believe in it strongly.”

If you have any questions about coaching or personal training, or how to select the right trainer / coach for you, or are interested in finding out about our personal training and coaching programs, please e-mail us at, or call 416 629 7481.



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